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  • September 1995 (Revised October 1996)
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Sunbeam Television (A)

By: V. Kasturi Rangan and E. Scott Lathrop
  • Format:Print
  • | Pages:19
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Abstract

Sunbeam Television, owner of a television station in Miami (a Fox affiliate), buys Channel 7 (a CBS affiliate) in Boston. They bring to the Boston station the concepts and ideas of their Miami news product--that is, a crisp, content-based design rather than one centered around personalities. Industry changes force them out of the CBS affiliation in Boston. Having considered both FOX and NBC, Sunbeam finally settles on NBC. The implications and motivations of their decision are to be discussed.

Keywords

Acquisition; Change; Decisions; Design; Television Entertainment; Product; Motivation and Incentives; Value; Entertainment and Recreation Industry; Boston

Citation

Rangan, V. Kasturi, and E. Scott Lathrop. "Sunbeam Television (A)." Harvard Business School Case 596-056, September 1995. (Revised October 1996.)
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About The Author

V. Kasturi Rangan

Marketing
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Related Work

    • February 1999 (Revised March 1999)
    • Faculty Research

    Sunbeam Television (C)

    By: V. Kasturi Rangan and Howard Reitz
Related Work
  • Sunbeam Television (C) By: V. Kasturi Rangan and Howard Reitz
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