Groupe Danone Prepares for the Next Century

Ray A. Goldberg; Elizabeth  Ashcroft

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Case | HBS Case Collection | October 1995

Groupe Danone Prepares for the Next Century

by Ray A. Goldberg and Elizabeth Ashcroft

Abstract

Danone is the largest food company in France and is in the top ten in the world, but most of its activity is in France, Spain, and Italy. How does it become a global company? Should it? How does it leverage its leadership in yogurt, biscuits, and mineral water?

Keywords: Decision Choices and Conditions; Global Strategy; Goods and Commodities; Marketing Strategy; Strategic Planning; Expansion; Food and Beverage Industry;

Format: Print

36 pages

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Citation:

Goldberg, Ray A., and Elizabeth Ashcroft. "Groupe Danone Prepares for the Next Century." Harvard Business School Case 596-054, October 1995.

About the Author

Ray A. Goldberg

George M. Moffett Professor of Agriculture and Business, Emeritus

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Groupe Danone Prepares for the Next Century

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