Publications
Publications
- October 1995
- HBS Case Collection
Groupe Danone Prepares for the Next Century
By: Ray A. Goldberg and Elizabeth Ashcroft
Abstract
Danone is the largest food company in France and is in the top ten in the world, but most of its activity is in France, Spain, and Italy. How does it become a global company? Should it? How does it leverage its leadership in yogurt, biscuits, and mineral water?
Keywords
Decision Choices and Conditions; Global Strategy; Goods and Commodities; Marketing Strategy; Strategic Planning; Expansion; Food and Beverage Industry
Citation
Goldberg, Ray A., and Elizabeth Ashcroft. "Groupe Danone Prepares for the Next Century." Harvard Business School Case 596-054, October 1995.
