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  • October 1995
  • Case
  • HBS Case Collection

Groupe Danone Prepares for the Next Century

By: Ray A. Goldberg and Elizabeth Ashcroft
  • Format:Print
  • | Pages:36
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Abstract

Danone is the largest food company in France and is in the top ten in the world, but most of its activity is in France, Spain, and Italy. How does it become a global company? Should it? How does it leverage its leadership in yogurt, biscuits, and mineral water?

Keywords

Decision Choices and Conditions; Global Strategy; Goods and Commodities; Marketing Strategy; Strategic Planning; Expansion; Food and Beverage Industry

Citation

Goldberg, Ray A., and Elizabeth Ashcroft. "Groupe Danone Prepares for the Next Century." Harvard Business School Case 596-054, October 1995.
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About The Author

Ray A. Goldberg

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More from the Authors

    • December 2021 (Revised April 2022)
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    Nestlé: The World's Largest Food Company Confronts Climate Change

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    • May 2020
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    WH Group and Smithfield Foods: Global Leadership During a Difficult Environment of Trade, Disease, and Sustainability

    By: Ray Goldberg and Rachel Lee
    • 2018
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    Food Citizenship: Food System Advocates in an Era of Distrust

    By: Ray A. Goldberg
More from the Authors
  • Nestlé: The World's Largest Food Company Confronts Climate Change By: Ray A. Goldberg and Charlotte Tasker
  • WH Group and Smithfield Foods: Global Leadership During a Difficult Environment of Trade, Disease, and Sustainability By: Ray Goldberg and Rachel Lee
  • Food Citizenship: Food System Advocates in an Era of Distrust By: Ray A. Goldberg
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