Publications
Publications
  • November 1995 (Revised February 1996)
  • Case
  • HBS Case Collection

Monsanto Company: The Coming of Age of Bio-Technology

By: Ray A. Goldberg and Thomas N. Urban Jr
  • Format:Print
  • | Pages:28
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Abstract

Monsanto has one product, Roundup, accounting for 30% of company net income and is going off patent. How should the company position itself and its products in the future?

Keywords

Patents; Product Positioning; Strategic Planning; System Shocks; Biotechnology Industry

Citation

Goldberg, Ray A., and Thomas N. Urban Jr. "Monsanto Company: The Coming of Age of Bio-Technology." Harvard Business School Case 596-034, November 1995. (Revised February 1996.)

About The Author

Ray A. Goldberg

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