Publications
Publications
  • October 1995
  • Case
  • HBS Case Collection

Robert Mondavi Corporation

By: Ray A. Goldberg and Thomas N. Urban Jr
  • Format:Print
  • | Language:English
  • | Pages:29
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Abstract

As the Mondavi Corp. moves from a private to a public company and increases the number of types of wine it sells, how does it position itself in various segments of the market and what brand and distribution system is most important?

Keywords

Globalized Markets and Industries; Brands and Branding; Distribution; Product Positioning; Going Public; Expansion; Change; Food and Beverage Industry

Citation

Goldberg, Ray A., and Thomas N. Urban Jr. "Robert Mondavi Corporation." Harvard Business School Case 596-031, October 1995.

About The Author

Ray A. Goldberg

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