Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • October 1995
  • Case
  • HBS Case Collection

Robert Mondavi Corporation

By: Ray A. Goldberg and Thomas N. Urban Jr
  • Format:Print
  • | Language:English
  • | Pages:29
ShareBar

Abstract

As the Mondavi Corp. moves from a private to a public company and increases the number of types of wine it sells, how does it position itself in various segments of the market and what brand and distribution system is most important?

Keywords

Globalized Markets and Industries; Brands and Branding; Distribution; Product Positioning; Going Public; Expansion; Change; Food and Beverage Industry

Citation

Goldberg, Ray A., and Thomas N. Urban Jr. "Robert Mondavi Corporation." Harvard Business School Case 596-031, October 1995.
  • Find it at Harvard

About The Author

Ray A. Goldberg

→More Publications

More from the Authors

    • June 2022 (Revised August 2022)
    • Faculty Research

    Sage V Foods and Element Farms: Preparing for the Future of Controlled Environment Agriculture

    By: Ray A. Goldberg, Rachel Lee and Canning Malkin
    • December 2021 (Revised April 2022)
    • Faculty Research

    Nestlé: The World's Largest Food Company Confronts Climate Change

    By: Ray A. Goldberg and Charlotte Tasker
    • May 2020
    • Faculty Research

    WH Group and Smithfield Foods: Global Leadership During a Difficult Environment of Trade, Disease, and Sustainability

    By: Ray Goldberg and Rachel Lee
More from the Authors
  • Sage V Foods and Element Farms: Preparing for the Future of Controlled Environment Agriculture By: Ray A. Goldberg, Rachel Lee and Canning Malkin
  • Nestlé: The World's Largest Food Company Confronts Climate Change By: Ray A. Goldberg and Charlotte Tasker
  • WH Group and Smithfield Foods: Global Leadership During a Difficult Environment of Trade, Disease, and Sustainability By: Ray Goldberg and Rachel Lee
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College