Publications
Publications
  • September 1995 (Revised October 1995)
  • Case
  • HBS Case Collection

Loblaw Companies Limited: Differentiation in the 90s and Beyond

By: Ray A. Goldberg, Thomas N. Urban Jr and Jane L. Wertz
  • Format:Print
  • | Pages:40
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Abstract

Loblaw wants to develop long-term relationships with its customers and is testing a variety of strategies to do this.

Keywords

Customer Relationship Management; Decision Choices and Conditions; Business or Company Management; Marketing Strategy

Citation

Goldberg, Ray A., Thomas N. Urban Jr, and Jane L. Wertz. "Loblaw Companies Limited: Differentiation in the 90s and Beyond." Harvard Business School Case 596-030, September 1995. (Revised October 1995.)

About The Author

Ray A. Goldberg

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