Publications
Publications
  • November 1995 (Revised March 2000)
  • Case
  • HBS Case Collection

Jurassic Park

By: John A. Quelch
  • Format:Print
  • | Pages:18
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Abstract

Managers at MCA/Universal Merchandising are reviewing worldwide merchandising and licensing arrangements for the movie Jurassic Park.

Keywords

Commercialization; Globalization; Film Entertainment; Brands and Branding; Entertainment and Recreation Industry

Citation

Quelch, John A. "Jurassic Park." Harvard Business School Case 596-014, November 1995. (Revised March 2000.)

About The Author

John A. Quelch

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