December 1995
Case
HBS Case Collection

AT&T USADirect In-Language Service: India

By: John A. Quelch

Format:Print
| Pages:13

Abstract

AT&T managers are assessing demand for a soon-to-be launched new operator-assisted, in-language international telephone service from India.

Keywords

Communication Technology; Demand and Consumers; Emerging Markets; Product Launch; Telecommunications Industry; United States; India

Citation

Quelch, John A. "AT&T USADirect In-Language Service: India." Harvard Business School Case 596-013, December 1995.

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About The Author

John A. Quelch

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