Publications
Publications
- December 1995
- HBS Case Collection
AT&T USADirect In-Language Service: India
By: John A. Quelch
Abstract
AT&T managers are assessing demand for a soon-to-be launched new operator-assisted, in-language international telephone service from India.
Keywords
Communication Technology; Demand and Consumers; Emerging Markets; Product Launch; Telecommunications Industry; United States; India
Citation
Quelch, John A. "AT&T USADirect In-Language Service: India." Harvard Business School Case 596-013, December 1995.