Publications
Publications
  • June 1995
  • Case
  • HBS Case Collection

Citibank Credit Card: Commercials from the Asian-Pacific Region India 1993 Videotape

By: V. Kasturi Rangan
  • Format:Video
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Keywords

Credit; Advertising Campaigns; Banking Industry; Asia; Oceania; India

Citation

Rangan, V. Kasturi. "Citibank Credit Card: Commercials from the Asian-Pacific Region India 1993 Videotape." Harvard Business School Multimedia/Video Case 595-523, June 1995.

About The Author

V. Kasturi Rangan

Marketing
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