Publications
Publications
  • June 1995 (Revised October 1996)
  • Case
  • HBS Case Collection

Lexus and the USTR

By: John A. Quelch
  • Format:Print
  • | Pages:7
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Abstract

Lexus executives and dealers in the United States are debating how to respond to the U.S. Trade Representative's announcement of 100% tariffs on 13 models of Japanese luxury imported cars.

Keywords

Marketing Strategy; Taxation; Luxury; Trade; Auto Industry; Japan; United States

Citation

Quelch, John A. "Lexus and the USTR." Harvard Business School Case 595-127, June 1995. (Revised October 1996.)

About The Author

John A. Quelch

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