April 1995
Case
HBS Case Collection

USAir "Letters to Travelers" Campaign

By: Stephen A. Greyser and Norman Klein

Format:Print
| Pages:11

Keywords

Advertising Campaigns; Air Transportation; Advertising Industry; Air Transportation Industry

Citation

Greyser, Stephen A., and Norman Klein. USAir "Letters to Travelers" Campaign. Harvard Business School Case 595-105, April 1995.

Find it at Harvard

About The Author

Stephen A. Greyser

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