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  • March 1995 (Revised June 1997)
  • Teaching Note
  • HBS Case Collection

Citibank: Launching the Credit Card in Asia Pacific (A) TN

By: V. Kasturi Rangan and Marie Bell
  • Format:Print
  • | Pages:14
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Abstract

Teaching Note for (9-595-026).

Keywords

Credit Cards; Banking Industry; Asia; Oceania

Citation

Rangan, V. Kasturi, and Marie Bell. "Citibank: Launching the Credit Card in Asia Pacific (A) TN." Harvard Business School Teaching Note 595-104, March 1995. (Revised June 1997.)
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About The Author

V. Kasturi Rangan

Marketing
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Related Work

    • May 2010
    • Faculty Research

    Alpen Bank: Launching the Credit Card in Romania (Brief Case)

    By: V. Kasturi Rangan and Sunru Yong
Related Work
  • Alpen Bank: Launching the Credit Card in Romania (Brief Case) By: V. Kasturi Rangan and Sunru Yong
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