Publications
Publications
  • March 1995 (Revised June 1997)
  • Teaching Note
  • HBS Case Collection

Citibank: Launching the Credit Card in Asia Pacific (A) TN

By: V. Kasturi Rangan and Marie Bell
  • Format:Print
  • | Pages:14
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Abstract

Teaching Note for (9-595-026).

Keywords

Credit Cards; Banking Industry; Asia; Oceania

Citation

Rangan, V. Kasturi, and Marie Bell. "Citibank: Launching the Credit Card in Asia Pacific (A) TN." Harvard Business School Teaching Note 595-104, March 1995. (Revised June 1997.)

About The Author

V. Kasturi Rangan

Marketing
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