Publications
Publications
- March 1995 (Revised April 1995)
- HBS Case Collection
NIKE Inc. in the 1990s (B): Strategy and Management Changes, 1993-1994
By: Robert J. Dolan
Abstract
Describes Nike's performance to 1994 and describes challenges facing the new president and COO, Thomas Clarke.
Keywords
Citation
Dolan, Robert J. "NIKE Inc. in the 1990s (B): Strategy and Management Changes, 1993-1994." Harvard Business School Case 595-103, March 1995. (Revised April 1995.)