Publications
Publications
  • March 1995 (Revised April 1995)
  • Case
  • HBS Case Collection

NIKE Inc. in the 1990s (A): New Directions

By: Robert J. Dolan
  • Format:Print
  • | Pages:8
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Abstract

Describes the transition of Nike from 1990 to 1993 as it sees major growth opportunities in foreign markets.

Keywords

Transition; Brands and Branding; Product Launch; Globalization; Opportunities

Citation

Dolan, Robert J. "NIKE Inc. in the 1990s (A): New Directions." Harvard Business School Case 595-102, March 1995. (Revised April 1995.)

About The Author

Robert J. Dolan

Marketing
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