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  • March 1995
  • Teaching Note
  • HBS Case Collection

Becton Dickinson and Company: Multidivisional Marketing Programs TN

By: Frank V. Cespedes
  • Format:Print
  • | Pages:13
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Abstract

Teaching Note for (9-594-060).

Keywords

Health Industry

Citation

Cespedes, Frank V. "Becton Dickinson and Company: Multidivisional Marketing Programs TN." Harvard Business School Teaching Note 595-100, March 1995.
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