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Becton Dickinson and Company: Multidivisional Marketing Programs TN

By: Frank V. Cespedes
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  • | Pages:13 
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Abstract

Teaching Note for (9-594-060).

Keywords

Health Industry

Citation

Cespedes, Frank V. "Becton Dickinson and Company: Multidivisional Marketing Programs TN." Harvard Business School Teaching Note 595-100, March 1995.

About The Author

Frank V. Cespedes

Entrepreneurial Management
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