March 1995
Supplement
HBS Case Collection

The Black & Decker Corporation (C): "Operation Sudden Impact" Results, 1992-94

By: Robert J. Dolan

Format:Print
| Pages:2

Abstract

Describes the initial results of Black & Decker's strategy in the United States.

Keywords

Brands and Branding; Product Positioning; Competition; Globalization; Construction Industry; Consumer Products Industry; United States

Citation

Dolan, Robert J. The Black & Decker Corporation (C): "Operation Sudden Impact" Results, 1992-94. Harvard Business School Supplement 595-061, March 1995.

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About The Author

Robert J. Dolan

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