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Publications
Publications
  • 2006
  • Book

Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management

By: V. K. Rangan and Marie Bell
  • Format:Print
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Keywords

Markets; Strategy; Management

Citation

Rangan, V. K., and Marie Bell. Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management. Boston, MA: Harvard Business School Press, 2006.
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About The Author

V. Kasturi Rangan

Marketing
→More Publications

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More from the Authors
  • KaBoom! Play at Scale By: V. Kasturi Rangan, Sarah Appleby and Christine Snively
  • Transformative Social Impact: Year Up By: V. Kasturi Rangan and Sarah Appleby
  • OneTen: One Million Careers for Black Talent By: Boris Groysberg, V. Kasturi Rangan, Annelena Lobb and Kerry Herman
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