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Publications

Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management

By: V. K. Rangan and Marie Bell
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Keywords

Markets; Strategy; Management

Citation

Rangan, V. K., and Marie Bell. Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management. Boston, MA: Harvard Business School Press, 2006.

About The Author

V. Kasturi Rangan

Marketing
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