Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management

By: V. K. Rangan and Marie Bell

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Rangan, V. K., and Marie Bell. Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management. Boston, MA: Harvard Business School Press, 2006.

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About The Author

V. Kasturi Rangan

Marketing

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Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management

Keywords

Citation

About The Author

V. Kasturi Rangan

More from the Authors

KaBoom! Play at Scale

Transformative Social Impact: Year Up

OneTen: One Million Careers for Black Talent