Publications
Publications
- March 1995 (Revised June 1995)
- HBS Case Collection
The Black & Decker Corporation (B): "Operation Sudden Impact"
By: Robert J. Dolan
Abstract
Describes Black & Decker's strategy for the tradesmen market.
Keywords
Brands and Branding; Product Positioning; Competition; Globalization; Construction Industry; Consumer Products Industry
Citation
Dolan, Robert J. The Black & Decker Corporation (B): "Operation Sudden Impact". Harvard Business School Supplement 595-060, March 1995. (Revised June 1995.)