Publications
Publications
- March 1995 (Revised March 2001)
- HBS Case Collection
The Black & Decker Corporation (A): Power Tools Division
By: Robert J. Dolan
Abstract
Presents Black & Decker's performance against a Japanese competitor and others in the power tools market. Black & Decker is anxious to regain its market share leadership in particular segments of the market.
Keywords
Brands and Branding; Product Positioning; Marketing Strategy; Product Launch; Competition; Globalization; Construction Industry; Consumer Products Industry
Citation
Dolan, Robert J. "The Black & Decker Corporation (A): Power Tools Division." Harvard Business School Case 595-057, March 1995. (Revised March 2001.)