January 1995
Background Note
HBS Case Collection

The Mid-Sized Company President's Role in Marketing and Sales

By: Benson P. Shapiro

Format:Print
| Pages:6

Keywords

Managerial Roles; Marketing; Sales

Citation

Shapiro, Benson P. "The Mid-Sized Company President's Role in Marketing and Sales." Harvard Business School Background Note 595-056, January 1995.

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About The Author

Benson P. Shapiro

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