Publications
Publications
  • February 1995 (Revised November 1996)
  • Case
  • HBS Case Collection

MasterCard and World Championship Soccer

By: John A. Quelch and Carin-Isabel Knoop
  • Format:Print
  • | Pages:32
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Abstract

The MasterCard vice president for global promotions and other MasterCard executives are appraising the results of MasterCard's worldwide sponsorship of the 1994 World Cup soccer championship. They must decide whether to commit to sponsor the 1998 championship to be held in France.

Keywords

Credit Cards; Marketing Strategy; Multinational Firms and Management; Advertising Campaigns; Globalization; Sports; Financial Services Industry; Sports Industry; France; United States

Citation

Quelch, John A., and Carin-Isabel Knoop. "MasterCard and World Championship Soccer." Harvard Business School Case 595-040, February 1995. (Revised November 1996.)

About The Author

John A. Quelch

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