Faculty & Research
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Publications
  • September 1994
  • Case
  • HBS Case Collection

Benetton: The "United Colors" Communications Campaigns

By: James L. Heskett, Stephen A. Greyser and Norman Klein
  • Format:Print
  • | Pages:17
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Keywords

Advertising Campaigns; Apparel and Accessories Industry

Citation

Heskett, James L., Stephen A. Greyser, and Norman Klein. Benetton: The "United Colors" Communications Campaigns. Harvard Business School Case 595-032, September 1994.

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