Benetton: The "United Colors" Communications Campaigns

James L. Heskett; Stephen A. Greyser; Norman  Klein

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Case | HBS Case Collection | September 1994

Benetton: The "United Colors" Communications Campaigns

by James L. Heskett, Stephen A. Greyser and Norman Klein

Keywords: Advertising Campaigns; Apparel and Accessories Industry;

Format: Print

17 pages

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Citation:

Heskett, James L., Stephen A. Greyser, and Norman Klein. Benetton: The "United Colors" Communications Campaigns. Harvard Business School Case 595-032, September 1994.

About the Authors

James L. Heskett

UPS Foundation Professor of Business Logistics, Emeritus

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Stephen A. Greyser

Richard P. Chapman Professor of Business Administration, Emeritus

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Benetton: The "United Colors" Communications Campaigns

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