Publications
Publications
- October 1994 (Revised November 1994)
- HBS Case Collection
Alcoma: The Strategic Use of Frozen Concentrated Orange Juice Futures
By: Ray A. Goldberg, Phil Herndon and Katherine L. Morris
Abstract
Increases in orange tree production led to an orange juice surplus. How does one manage price risk in the orange juice industry under these conditions?
Keywords
Hedging; Plant-Based Agribusiness; Price; Risk Management; Futures and Commodity Futures; Food and Beverage Industry
Citation
Goldberg, Ray A., Phil Herndon, and Katherine L. Morris. "Alcoma: The Strategic Use of Frozen Concentrated Orange Juice Futures." Harvard Business School Case 595-029, October 1994. (Revised November 1994.)
