Alcoma: The Strategic Use of Frozen Concentrated Orange Juice Futures

Ray A. Goldberg; Phil  Herndon; Katherine L. Morris

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Case | HBS Case Collection | October 1994 (Revised November 1994)

Alcoma: The Strategic Use of Frozen Concentrated Orange Juice Futures

by Ray A. Goldberg, Phil Herndon and Katherine L. Morris

Abstract

Increases in orange tree production led to an orange juice surplus. How does one manage price risk in the orange juice industry under these conditions?

Keywords: Plant-Based Agribusiness; Cost vs Benefits; Cost Management; Risk Management; Production; Problems and Challenges; Risk and Uncertainty; Food and Beverage Industry;

Format: Print

40 pages

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Citation:

Goldberg, Ray A., Phil Herndon, and Katherine L. Morris. "Alcoma: The Strategic Use of Frozen Concentrated Orange Juice Futures." Harvard Business School Case 595-029, October 1994. (Revised November 1994.)

About the Author

Ray A. Goldberg

George M. Moffett Professor of Agriculture and Business, Emeritus

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Alcoma: The Strategic Use of Frozen Concentrated Orange Juice Futures

Abstract

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