September 1994
Teaching Note
HBS Case Collection

Cunard Line,Ltd.: Managing Integrated Marketing Communications TN

By: Stephen A. Greyser and Robert F Young

Format:Print
| Pages:7

Abstract

Teaching Note for (9-594-046).

Keywords

Citation

Greyser, Stephen A., and Robert F Young. "Cunard Line,Ltd.: Managing Integrated Marketing Communications TN." Harvard Business School Teaching Note 595-028, September 1994.

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About The Author

Stephen A. Greyser

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