Publications
Publications
  • September 1994 (Revised March 1995)
  • Supplement
  • HBS Case Collection

Citibank: Launching the Credit Card in Asia Pacific (B)

By: V. Kasturi Rangan
  • Format:Print
  • | Pages:4
ShareBar

Abstract

Documents the decision taken by Citibank managers in 1989 regarding a new product.

Keywords

Credit Cards; Banking Industry; Asia; Oceania

Citation

Rangan, V. Kasturi. "Citibank: Launching the Credit Card in Asia Pacific (B)." Harvard Business School Supplement 595-027, September 1994. (Revised March 1995.)

About The Author

V. Kasturi Rangan

Marketing
More Publications

More from the Author