Publications
Publications
  • September 1994 (Revised October 1994)
  • Case
  • HBS Case Collection

Guinness PLC

By: Ray A. Goldberg and Grant Kelley
  • Format:Print
  • | Pages:37
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Abstract

Changing demographics, new types of competition, and new attitudes toward alcoholic beverages force the company to rethink priorities.

Keywords

Transformation; Demographics; Product Positioning; Competitive Strategy; Food and Beverage Industry

Citation

Goldberg, Ray A., and Grant Kelley. "Guinness PLC." Harvard Business School Case 595-021, September 1994. (Revised October 1994.)

About The Author

Ray A. Goldberg

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