Publications
Publications
- August 1994 (Revised December 1996)
- HBS Case Collection
Astra Sports, Inc. (B)
By: John A. Quelch
Abstract
Astra executives meet to discuss their options with a Venezuelan company that, for seven years, manufactured and marketed athletic shoes under the Astra name without authorization from Astra.
Keywords
Strategy; Crime and Corruption; Brands and Branding; Manufacturing Industry; Apparel and Accessories Industry; Sports Industry; Venezuela
Citation
Quelch, John A. "Astra Sports, Inc. (B)." Harvard Business School Case 595-008, August 1994. (Revised December 1996.)