Publications
Publications
  • August 1994 (Revised July 1995)
  • Case
  • HBS Case Collection

Astra Sports, Inc. (A)

By: John A. Quelch
  • Format:Print
  • | Language:English
  • | Pages:3
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Abstract

Astra executives meet to discuss how to counteract the appearance of Korean-made counterfeit athletic shoes in Europe, Asia, and Latin America.

Keywords

Brands and Branding; Strategy; Crime and Corruption; Manufacturing Industry; Apparel and Accessories Industry; Sports Industry; North Korea; Latin America; South Korea; Asia; Europe

Citation

Quelch, John A. "Astra Sports, Inc. (A)." Harvard Business School Case 595-007, August 1994. (Revised July 1995.)

About The Author

John A. Quelch

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