Publications
Publications
- July 1994
- HBS Case Collection
Retail Expansion Strategies
By: David E. Bell
Abstract
Describes issues that should be considered by a retailer who is thinking of expanding the number of stores from one or two to many.
Keywords
Growth and Development Strategy; Marketing Strategy; Cognition and Thinking; Expansion; Retail Industry
Citation
Bell, David E. "Retail Expansion Strategies." Harvard Business School Background Note 595-005, July 1994.