February 1994 (Revised May 1995)
Case
HBS Case Collection

Eastman Kodak Co.: Funtime Film

Format:Print
| Language:English
| Pages:5

Abstract

Eastman Kodak has suffered significant declines in film market share at the hands of lower priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals.

Keywords

Product Positioning; Competition; Price; Product Launch; Brands and Branding; Consumer Products Industry

Citation

Dolan, Robert J. "Eastman Kodak Co.: Funtime Film." Harvard Business School Case 594-111, February 1994. (Revised May 1995.)

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About The Author

Robert J. Dolan

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