Publications
Publications
- April 1994
- HBS Case Collection
Planet Reebok (B)
By: John A. Quelch
Abstract
Supplements Planet Reebok (A).
Keywords
Globalization; Advertising Campaigns; Brands and Branding; Apparel and Accessories Industry; Sports Industry; France; Germany; United Kingdom
Citation
Quelch, John A. "Planet Reebok (B)." Harvard Business School Supplement 594-095, April 1994.