Publications
Publications
  • December 1993 (Revised July 1994)
  • Case
  • HBS Case Collection

Tofu: An Ancient Food Source Seeks to De-Yuckify Itself

By: Stephen A. Greyser
  • Format:Print
  • | Pages:17
ShareBar

Keywords

Marketing Strategy; Food and Beverage Industry

Citation

Greyser, Stephen A. "Tofu: An Ancient Food Source Seeks to De-Yuckify Itself." Harvard Business School Case 594-081, December 1993. (Revised July 1994.)

More from the Author