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  • October 1993 (Revised May 1994)
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Sears, Roebuck and Co.: The Merchandise Group--1993

By: David E. Bell and Dinny Starr
  • Format:Print
  • | Pages:17 
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Keywords

Retail Industry

Citation

Bell, David E., and Dinny Starr. "Sears, Roebuck and Co.: The Merchandise Group--1993." Harvard Business School Case 594-058, October 1993. (Revised May 1994.)
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About The Author

David E. Bell

Marketing
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  • In-housing Digital Marketing at Sprint Corp. By: David E. Bell, Rajiv Lal and Olivia Hull
  • Danone: Changing the Food System By: David E. Bell, Federica Gabrieli, Daniela Beyersdorfer, Amy Klopfenstein and Aldo Sesia
  • Bayer Crop Science By: David E. Bell, Michael Norris and Mel Martin
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