Publications
Publications
  • October 1993 (Revised December 2003)
  • Case
  • HBS Case Collection

Bausch & Lomb: Regional Organization

By: John A. Quelch
  • Format:Print
  • | Pages:20
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Abstract

The CEO of Bausch & Lomb is contemplating replacing an international division with three regional divisions to sustain the company's growth, especially in international markets, and to add value to customers.

Keywords

Organizational Change and Adaptation; Marketing Strategy; Organizational Structure; Globalization; Consumer Products Industry

Citation

Quelch, John A., and Nathalie Laidler. "Bausch & Lomb: Regional Organization." Harvard Business School Case 594-056, October 1993. (Revised December 2003.)

About The Author

John A. Quelch

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