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The Private Label Movement

By: Robert S. Kaplan and Ray A. Goldberg
  • Format:Print
  • | Pages:8
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Abstract

Private labels, previously weak in the U.S. market, are making inroads in the United States and Canada. Reasons for this include a weak economy, better quality of private label goods, and a desire by retailers to increase profitability.

Keywords

Brands and Branding; Retail Industry; United States; Canada

Citation

Kaplan, Robert S., and Ray A. Goldberg. "The Private Label Movement." Harvard Business School Background Note 594-039, September 1993.

About The Authors

Robert S. Kaplan

Accounting and Management
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Ray A. Goldberg

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