September 1993 (Revised December 1993)
Case
HBS Case Collection

Cott Corp.: Private Label in the 1990s

By: Ray A. Goldberg and Robert S. Kaplan

Format:Print
| Pages:31

Abstract

Private label cola, Cott, gets 30% of the market in Canada. How does it move into the U.S. market? How do retailers evaluate its benefit costs? Does Cott use an existing structure or build new ones? Does Cott diversify from drink to snack foods?

Keywords

Private Sector; Cost Management; Labels; Growth and Development Strategy; Market Entry and Exit; Industry Structures; Diversification; Food and Beverage Industry

Citation

Goldberg, Ray A., and Robert S. Kaplan. "Cott Corp.: Private Label in the 1990s." Harvard Business School Case 594-031, September 1993. (Revised December 1993.)