Publications
Publications
  • September 1993 (Revised November 1993)
  • Supplement
  • HBS Case Collection

Partnership for a Drug-Free America (B)

By: V. Kasturi Rangan, Diana Chapman Walsh, Barbara Moeykens and Rima E. Rudd
  • Format:Print
  • | Pages:4
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Keywords

Health Disorders; Advertising Campaigns

Citation

Rangan, V. Kasturi, Diana Chapman Walsh, Barbara Moeykens, and Rima E. Rudd. "Partnership for a Drug-Free America (B)." Harvard Business School Supplement 594-029, September 1993. (Revised November 1993.)

About The Author

V. Kasturi Rangan

Marketing
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