Publications
Publications
  • September 1993 (Revised December 1997)
  • Case
  • HBS Case Collection

Loctite Corp.: International Distribution

By: John A. Quelch
  • Format:Print
  • | Language:Japanese
  • | Pages:20
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Abstract

Loctite Corp., dissatisfied with the sales growth achieved by its independent distributor in Hong Kong, is considering whether to find a new distributor or acquire a controlling interest in a wholly owned subsidiary covering Hong Kong and possibly other markets. Loctite has a varied portfolio of international distribution arrangements and experience on which to base this decision.

Keywords

Decision Choices and Conditions; Marketing; Distribution Channels; Globalization; Market Participation; Industrial Products Industry; Hong Kong

Citation

Quelch, John A., and David J. Arnold. "Loctite Corp.: International Distribution." Harvard Business School Case 594-021, September 1993. (Revised December 1997.)

About The Author

John A. Quelch

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