Publications
Publications
  • August 1993 (Revised April 1998)
  • Case
  • HBS Case Collection

Filene's Basement

By: David E. Bell and Dinny Starr
  • Format:Print
  • | Pages:24
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Abstract

Filene's Basement is in the process of deciding where, and if, to locate two new stores in its new Chicago area of operations. The existing Chicago area stores have been performing well, however, management is concerned with over saturation of the market. At the time of the case, Filene's Basement has 49 stores in operation.

Keywords

Forecasting and Prediction; Growth Management; Marketing Strategy; Market Entry and Exit; Business Processes

Citation

Bell, David E., and Dinny Starr. "Filene's Basement." Harvard Business School Case 594-018, August 1993. (Revised April 1998.)

About The Author

David E. Bell

Marketing
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