Publications
Publications
- August 1993 (Revised April 1998)
- HBS Case Collection
Filene's Basement
By: David E. Bell and Dinny Starr
Abstract
Filene's Basement is in the process of deciding where, and if, to locate two new stores in its new Chicago area of operations. The existing Chicago area stores have been performing well, however, management is concerned with over saturation of the market. At the time of the case, Filene's Basement has 49 stores in operation.
Keywords
Forecasting and Prediction; Growth Management; Marketing Strategy; Market Entry and Exit; Business Processes
Citation
Bell, David E., and Dinny Starr. "Filene's Basement." Harvard Business School Case 594-018, August 1993. (Revised April 1998.)