Publications
Publications
- July 1993 (Revised June 2000)
- HBS Case Collection
Harlequin Romances-Poland (A)
By: John A. Quelch
Abstract
Harlequin Enterprises, the world's leading publisher of series romances, has been particularly successful in Poland. The case explores some of the challenges/opportunities of doing business in Eastern Europe and the marketing mix elements necessary for success.
Keywords
Citation
Quelch, John A., and Nathalie Laidler. "Harlequin Romances-Poland (A)." Harvard Business School Case 594-017, July 1993. (Revised June 2000.)