Publications
Publications
  • July 1993 (Revised September 1994)
  • Case
  • HBS Case Collection

Millipore New Product Commercialization: A Tale of Two New Products

By: V. Kasturi Rangan and Kevin Bartus
  • Format:Print
  • | Pages:26
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Abstract

Millipore, the worldwide leader in separations technology, was in the process of launching two key new products: one a liquid chromatography/mass spectrometer and the other a virus separation membrane. The case documents the product development and commercialization activities undertaken by the company.

Keywords

Business or Company Management; Product Launch; Product Development; Commercialization

Citation

Rangan, V. Kasturi, and Kevin Bartus. "Millipore New Product Commercialization: A Tale of Two New Products." Harvard Business School Case 594-010, July 1993. (Revised September 1994.)

About The Author

V. Kasturi Rangan

Marketing
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