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Supplement | HBS Case Collection | July 1993

Advertising Council Get Out the Vote Campaign: Strategy and Creative Execution

by V. Kasturi Rangan

Keywords: Advertising; Corporate Strategy; Advertising Industry;

Format: Video

226 length of video

Find at Harvard

Citation:

Rangan, V. Kasturi. "Advertising Council Get Out the Vote Campaign: Strategy and Creative Execution." Harvard Business School Video Supplement 593-515, July 1993.

About the Author

V. Kasturi Rangan

Baker Foundation Professor, Malcolm P. McNair Professor of Marketing, Emeritus

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