Publications
Publications

Ethics in Marketing

By: John A. Quelch
  • Format:Video
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Abstract

Compilation of commercials for six marketing case studies included in the book Ethics in Marketing by N. Smith and J.A. Quelch, published by Richard D. Irwin, Homewood, IL.

Keywords

Marketing Communications; Advertising

Citation

Quelch, John A. "Ethics in Marketing." Harvard Business School Video Supplement 593-512, July 1993.

About The Author

John A. Quelch

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