Publications
Publications
- July 1993
- HBS Case Collection
Ethics in Marketing
By: John A. Quelch
Abstract
Compilation of commercials for six marketing case studies included in the book Ethics in Marketing by N. Smith and J.A. Quelch, published by Richard D. Irwin, Homewood, IL.
Keywords
Citation
Quelch, John A. "Ethics in Marketing." Harvard Business School Video Supplement 593-512, July 1993.