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Note on Store Location

By: David E. Bell and Jose B. Alvarez
  • Format:Print
  • | Pages:11
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Abstract

Reviews some basic issues to be considered in selecting a new location for a retail store.

Keywords

Business Divisions; Geographic Location; Expansion; Retail Industry

Citation

Bell, David E., and Jose B. Alvarez. "Note on Store Location." Harvard Business School Background Note 593-112, April 1993. (Revised January 2011.)

About The Authors

David E. Bell

Marketing
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Jose B. Alvarez

Marketing
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