Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • April 1993 (Revised May 1993)
  • Case
  • HBS Case Collection

Northern Telecom (A): Greenwich Investment Proposal

By: Robert J. Dolan
  • Format:Print
  • | Pages:13
ShareBar

Abstract

The business products division has developed a business proposal asking for $50 million to fund the creation of a new telephone system for the small business market. The company's last entry into this marketplace lost $70 million. The new product would face 100 competitors in a market believed to be at zero growth rate. Should the investment proposal be accepted?

Keywords

Risk and Uncertainty; Communication Technology; Market Entry and Exit; Corporate Entrepreneurship; Investment; Product Development; Telecommunications Industry; Canada

Citation

Dolan, Robert J. "Northern Telecom (A): Greenwich Investment Proposal." Harvard Business School Case 593-103, April 1993. (Revised May 1993.)
  • Find it at Harvard

About The Author

Robert J. Dolan

Marketing
→More Publications

More from the Author

    • February 2022
    • Faculty Research

    Amazon, Expedia, and Anti-Trust: Meeting Legal and Ethical Responsibilities to Customers

    By: Robert J. Dolan
    • September 2021
    • Faculty Research

    Topgolf International (B): Merger with Callaway Golf

    By: Robert J. Dolan
    • September 2021
    • Faculty Research

    Topgolf International (A): Architecting the Product Portfolio

    By: Robert J. Dolan
More from the Author
  • Amazon, Expedia, and Anti-Trust: Meeting Legal and Ethical Responsibilities to Customers By: Robert J. Dolan
  • Topgolf International (B): Merger with Callaway Golf By: Robert J. Dolan
  • Topgolf International (A): Architecting the Product Portfolio By: Robert J. Dolan
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College