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  • April 1993 (Revised May 2009)
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Aravind Eye Hospital, Madurai, India: In Service for Sight, The

By: V. Kasturi Rangan
  • Format:Print
  • | Pages:20 
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Abstract

Starting as a modest 20-bed hospital, Aravind had grown into a 1,400-bed hospital complex by 1992. It had by then screened 3.65 million patients and performed 335,000 cataract surgeries, nearly 70% of them free of cost for the poorest of India's blind population. Aravind's founder, Dr. Venkataswamy, now 74 years old, had a goal to spread the Aravind model to every nook and corner of India, Asia, and Africa. The case sets the stage for developing such a plan of action.

Keywords

Developing Countries And Economies; Social Marketing; Service Delivery; Service Operations; Welfare; Expansion; Health Industry; India

Citation

Rangan, V. Kasturi. "Aravind Eye Hospital, Madurai, India: In Service for Sight, The." Harvard Business School Case 593-098, April 1993. (Revised May 2009.)
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About The Author

V. Kasturi Rangan

Marketing
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  • Audubon (B) in 2019: Two Years after the Turnaround By: V. Kasturi Rangan
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