Publications
Publications
- June 1993 (Revised July 1996)
- HBS Case Collection
Bajaj Auto Ltd.
By: John A. Quelch
Abstract
Bajaj Auto Ltd., the world's second-largest manufacturer of two- and three-wheeler vehicles, is facing increasing competition in its domestic Indian market. The case evaluates appropriate marketing responses both in the Indian market and export markets.
Keywords
Competition; Marketplace Matching; Product Development; Product Marketing; Transportation Industry; Manufacturing Industry; Auto Industry; India
Citation
Quelch, John A. "Bajaj Auto Ltd." Harvard Business School Case 593-097, June 1993. (Revised July 1996.)