Publications
Publications
  • April 1993 (Revised June 1994)
  • Supplement
  • HBS Case Collection

MathSoft, Inc. (B)

By: V. Kasturi Rangan
  • Format:Print
  • | Pages:3
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Abstract

Describes the president's decision regarding MathSoft's marketing channels and communications methods, and the company's sales results during the next five quarters. The (A) case market response model is also updated.

Keywords

Communication Technology; Forecasting and Prediction; Curriculum and Courses; Learning; Knowledge Sharing; Growth and Development Strategy; Marketing Channels; Education Industry

Citation

Rangan, V. Kasturi. "MathSoft, Inc. (B)." Harvard Business School Supplement 593-095, April 1993. (Revised June 1994.)

About The Author

V. Kasturi Rangan

Marketing
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