Publications
Publications
  • April 1993 (Revised February 1998)
  • Case
  • HBS Case Collection

Pechazur

By: John A. Quelch
  • Format:Print
  • | Pages:24
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Abstract

Explores the issues and opportunities facing a company from a developing country, exporting and marketing to developed-country markets. Brings to light the key success factors necessary to operate within a developing economy environment.

Keywords

Market Entry and Exit; Developing Countries and Economies; Africa

Citation

Quelch, John A. "Pechazur." Harvard Business School Case 593-077, April 1993. (Revised February 1998.)

About The Author

John A. Quelch

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