Publications
Publications
  • April 1993 (Revised April 2006)
  • Case
  • HBS Case Collection

Colgate-Palmolive Co.: The Precision Toothbrush

By: John A. Quelch
  • Format:Print
  • | Language:Korean
  • | Pages:24
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Abstract

Colgate-Palmolive Co. is considering how to position its new technological toothbrush, Precision. The case explores issues concerned with new product launches and requires students to do profitability analyses of different positioning alternatives.

Keywords

Technological Innovation; Product Positioning; Product Launch; Consumer Products Industry; Health Industry; United States

Citation

Quelch, John A. "Colgate-Palmolive Co.: The Precision Toothbrush." Harvard Business School Case 593-064, April 1993. (Revised April 2006.)

About The Author

John A. Quelch

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