Publications
Publications
- April 1993 (Revised April 2006)
- HBS Case Collection
Colgate-Palmolive Co.: The Precision Toothbrush
By: John A. Quelch
Abstract
Colgate-Palmolive Co. is considering how to position its new technological toothbrush, Precision. The case explores issues concerned with new product launches and requires students to do profitability analyses of different positioning alternatives.
Keywords
Technological Innovation; Product Positioning; Product Launch; Consumer Products Industry; Health Industry; United States
Citation
Quelch, John A. "Colgate-Palmolive Co.: The Precision Toothbrush." Harvard Business School Case 593-064, April 1993. (Revised April 2006.)