Publications
Publications
  • November 1992 (Revised June 1993)
  • Case
  • HBS Case Collection

The Advertising Council Teen Alcoholism Campaign: Research and Strategy

By: V. Kasturi Rangan and Jayne D. Kramer
  • Format:Print
  • | Pages:31
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Keywords

Advertising Campaigns; Strategy; Health Disorders; Social Issues

Citation

Rangan, V. Kasturi, and Jayne D. Kramer. "The Advertising Council Teen Alcoholism Campaign: Research and Strategy." Harvard Business School Case 593-060, November 1992. (Revised June 1993.)

About The Author

V. Kasturi Rangan

Marketing
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